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Large Festival Case Study
Milwaukee Irish Fest – The World’s Largest Celebration of Irish Music and Culture

Since 1980, Milwaukee Irish Fest has brought internationally acclaimed artists, musicians, vendors, and culinary delights from Ireland to the Milwaukee Summerfest Grounds, with a record crowd of 137,480 in 2005. In 1997, the Wisconsin Be Smart Coalition, Keep Greater Milwaukee Beautiful, Inc. (KGMB) and Milwaukee Irish Fest teamed up to pilot a festival waste reduction project with four components: education, cup reuse, cup recycling and vendor information. The result has been a successful recycling operation that continues to this day.

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