Case Study: Summerfest
RECYCLING AT A MAJOR MUSIC FESTIVAL
Summerfest, Milwaukee, Wisconsin
Held annually, Summerfest is the largest single music festival in the world. Over the course of eleven days in late June and early July, nearly a million visitors converge on the Henry Maier Festival Park on Milwaukee's downtown lakefront to hear dozens of nationally-renown performers on eleven stages, and to sample food and drinks from numerous Milwaukee restaurants.
In 2006, the festivalís operators began a plastic bottle recycling program. Additional recycling measures include reclaiming cardboard, can and glass from vendors.